About James Wragg

James Wragg - Property Digital Marketing and Digital Strategy
Hi, I’m James Wragg – here’s me in a nutshell


About Me

I’m Head of Digital at Student Cribs. This role is focused on leading product development of in-house software, planning / managing digital marketing campaigns and digital strategy for business as whole.

Specialist Areas:

– Content Marketing
– Blogging (Former Guardian Student contributor)
– Paid Social Media Marketing (Facebook, Instagram & Twitter)
– PPC Advertising (Adwords & Bing Ads)
– Web Analytics (Google Analytics, Mixpanel)
– WordPress Web Development
– Product Management
– Remote Team Management

Work History

Student Cribs – Head of Digital

July 2017 – Present

Leading product development of in-house software, planning / managing digital marketing campaigns and digital strategy for business as whole.


Student Cribs – Head Of Sales & Marketing

July 2016 – July 2017 – 1 Year

In conjunction to managing all aspects mentioned in my previous role I also managed the sales process through my second student letting season.

Key achievements include:

  • Mapped entire customer journey from enquiry to tenant – figuring out process inefficiency throughout and correcting either with new processes or improving old ones
  • Product managed and implemented bespoke CRM software and viewing booking platform from scratch.
  • Researched and implemented an eTenancy platform that was more efficient and cost effective than previous platform in use.
  • Implemented marketing automation emails for key customer events within the customer journey improving our enquiry to viewing conversion rates.
  • Sourced, interviewed, hired and managed temp sales staff.
  • Managed existing sales team during peak season to ensure inboudn and outbound calls were managed.
  • Had the most successful let season to date with over 1,200 rooms secured at rents exceeding investor targets.
  • Cultivated relationships with letting agents and university housing offices in operating cities.
  • Led re-brand project identifying physical and digital assets that needed to be replaced.
  • Planned, executed and analysed customer service surveys for full tenant life-cycle.

Student Cribs – Digital Marketing Manager

July 2015 – July 2016 – 1 Year

Marketing manager for a national property portfolio catering for students who desire exceptional student housing.

  • Increasing social traffic to website by using Facebook, Twitter and Instagram advertisements.
  • Utilization of web analytics to measure campaigns
  • Planning, execution and evaluation of Facebook, Twitter and Adwords campaigns
  • Optimization of website for search, leading to an increase in organic search traffic of 19,000 sessions.
  • Implementation of new features within website to optimize conversion rate
  • Design of print and merchandise material within Photoshop and InDesign
  • Schedule organisation and assisted with interior and architectural photography
  • Sourcing, management and development of intern.
  • Planning and execution of content marketing campaigns
  • Planning and monitoring of marketing budget

1UC – Digital Marketing Assistant

Jan 2015 – July 2015 – 7 Months

Freelance marketing role which I undertook alongside the final year of my degree focusing on a B2B consultancy for unified communications.

  • Re-Branded company, built website, planned and executed digital marketing strategy. Focused upon content marketing, I produced content which I then deployed through mailchimp and social media marketing.
  • Website I created: http://www.1uc.co.uk/
  • Example blog post:http://www.1uc.co.uk/e-learning-and-uc-collaboration-a-match-made-in-heaven/
  • Was awarded the University of Brighton student employee of the year award for commercial awareness within this role.

House Of Hud – Marketing Assistant

June 2013 – June 2014 – 1 Year

My first ever marketing role! It formed the work placement part of my degree. It allowed me my first glimpse into marketing and inspired me along this career path.

  • I used Google Analytics and am confident to interpret data within it
    Oversaw a campaign within Adwords regarding ‘The Pearl Tent’​ side of the company
  • Actively managed social media channels and posted content that was well received & interacted with by our on-line community (Facebook, Twitter & Pinterest)
  • Worked alongside a web designer during the overhaul and rebrand of ‘The Arabian Tent’ side of the businesses website (Learning the importance and application of SEO)
  • Over the course of the year I became fairly adept within WordPress development and developed my copy-writing skills tremendously.
    I also used Photoshop a lot within this position and created a coffee table book that is to be printed and distributed for venue affiliation purposes.

For my dissertation I analysed and evaluated their digital marketing strategy. This was graded as a first and is used as example of work for current placement students.


October 2017 – Jumpstart JS Code Bootcamp

2015 – 2016 Squared Online (Google Accredited Digital Leader Course)

Module 1: A Connected World
Module 2: Think Disruptive
Module 3: Think Like a Brand
Module 4: Think Optimised
Module 5: The Ongoing Revolution

2011 – 2015   Business Management with Marketing (BsC) – University of Brighton – First Class Honours

Innovations in E-Business & Mobile Commerce – 80%
Digital Marketing – 82%
Electronic Commerce – 74%
Managing and Developing People – 78%
Entrepreneurship: New Business Planning – 72%
Placement Project – 73%
Business Strategy – 64%